Samsung is back with another launch and this time it is a high-end device meant for one and one thing only: entertainment!

This new ultra-short throw 4K laser projector is known as The Premiere. If you wish to alternate the QLED TVs that Samsung is known for, then this device is for you!

Samsung has been working on creating a new Lifestyle TV lineup and this latest entrant is a perfect addition to the list. This lineup includes The Serif, The Frame, The Sero, and The Terrace. These products add functionality along with a personality to your living room, which is why they’re such great collections.

This 4K short-throw laser projector can be placed right in front of a wall or screen, and Samsung guarantees that it will give optimal results! This projector has some attractive features like its usual powerful woofers and the Acoustic Beam virtual surround sound technology!

Currently, there are two models of The Premier. The first one is called LSP9T and it is a 130-inch projector with the maximum brightness up to 2,800 ANSI lumens. You may also be interested to know that it’s “the world’s first HDR10+ certified projector that has triple laser technology.”

The next model is called LSP7T and it covers up to 120-inch projection. Since this is a step-down model, the rest of the features won’t match the brilliance of LSP10+ either.

However, the good news is that both models support Smart TV technology and offer the complete package of apps and services. They also support UHD Alliance’s Filmmaker Mode, making it the first-ever projector to do so!

The device is set to release later this year to select countries. No fix price is decided yet but one thing is for sure: it won’t be cheap!