Podcasts have taken the world by storm! They are captivating audiences with diverse genres, meditating environments, and influential stories. And with millions of podcasts available at our fingertips, finding the perfect one can take a lot of time. But hey, thanks to Google, there’s a way to escape this hustle.
Yes, we know you must be thinking about how you only wanted to play YouTube videos in the background while exploring other things on your phone. But relax and hear us out; this update is a similar blessing!
Now, how about we let you imagine a world where you can play the exact podcast on Apple Podcasts that you’ve just searched for on Google? And what if we tell you this thought is no longer an imagination but a reality? Yes! That’s exactly what has happened!
So, enough chit-chat; let’s hear out more details about this new Google X Apple update! And oh, don’t forget your pods!
Once upon a time, in 2019, Google introduced podcast streaming in search results. Instead of basic text links, people could listen to podcasts right from the search page. But people couldn’t find the option directly, and the company didn’t receive the expected results.
So, Google decided to come up with a new strategy to improve the podcast streaming experience. They wanted to make it easier for people to discover new podcasts and keep up with the trend.
Thus, they conducted feedback and paid attention to each review. And that’s how the evolution of podcast streaming in Google searches happened!
Now you can search for any favorite podcast and play it directly on your Apple Podcast without going over the hassle of changing apps!
We’ve discussed the history and background of the new update above. Let’s discuss how it works,
When users search for podcasts, they will see options like “Listen on Apple Podcasts” or “Listen on Spotify.” This will let them choose their preferred platform for listening.
To ensure a seamless listening experience, Google uses deep linking. Thus, upon clicking on the option to listen on a specific platform, the podcast will launch feasibly in the selected app.
So, no more hassle of getting caught up in the search process.
Though Google has only released this update within the US, they have plans to go global. By doing this, international listeners will benefit from increased accessibility and discoverability.
However, there might be a few challenges, too. For example, each region has its preference. So, Google will have to collaborate with other platforms and understand many algorithms. This also includes considering local languages and cultural preferences for a smooth experience.
Besides that, Google can also encounter technical, legal, and licensing challenges. Thus, adapting various regulations and licensing agreements in different countries can be complex. But we’re hopeful regardless!
So far, the response from users about this update is positive! People are in love with the accessibility of using platforms like Apple Podcasts and Spotify.
Further, such an update has made the discover-and-play process pretty easy. They like how the feature provides information about podcasts and offers direct links to their favorite apps. It saves time and effort, as they no longer have to search for podcasts separately.
Now, if we talk about social media, the response out there is also positive! Podcast enthusiasts have shared their excitement about this new feature. They are happy to play various podcasts without leaving the Google search page.
Moreover, to ensure user satisfaction and measure success, Google is still conducting surveys. They’re examining the experience and possible improvements.
To sum up, everything is going smoothly as of now.
So, if you are curious to know about Google’s future plans for this feature, here’s a brief;
Apple Podcasts offers a user-friendly experience with features like easy discovery, personalized playlists, and recommendations based on listening preferences. It syncs well with Apple devices and makes it convenient for users.
When it comes to competition, Google is competing with other popular platforms like Spotify, Stitcher and TuneIn. And each has its plus points;
But Google still has an advantage over these as it has a massive search engine infrastructure and access to users’ data for personalized recommendations.
So, podcasters, this was all about Google’s new feature. From feature details to application and pros and cons, we’ve discussed everything to know about! Further, it’s obvious that Google stands strong in the end, and this update has boosted its popularity. And with global expansion, things can really change in the Podcast world!
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