Meta Unveils Exciting AI Tools for WhatsApp, Messenger, & Instagram

  • AUTHOR: editor
  • POSTED ON: June 13, 2023

Hey there! Big news in the tech world! Meta (formerly known as Facebook) recently revealed some groundbreaking generative AI technologies that will soon revolutionize our favorite apps, including WhatsApp, Messenger, and Instagram.

But that’s not all—they also showcased a range of fascinating internal AI tools.

During an all-hands meeting, Meta’s CEO, Mark Zuckerberg, announced several AI advancements in the pipeline. Get ready for AI chatbots, AI stickers, and even photo editing tools for Instagram Stories.

Oh, and did we mention an AI productivity assistant and an experimental interface for interacting with AI agents? Let’s dive deeper!

AI Hackathon Hosted by Meta is On the Horizon

Axios initially broke the news about these amazing AI tools that will enhance our user experience. However, the presentation covered much more ground, giving us insight into Meta’s vision for AI technology and its future direction.


Meta also revealed plans to host an internal AI hackathon in July, focusing on generative AI. This event could potentially result in the creation of new AI products that may eventually find their way into the hands of Meta’s users. Exciting times are ahead!

Exploring Chat Experiences & Visual Creation Tools

During Meta’s Q1 earnings call, Zuckerberg hinted at the company’s exploration of “chat experiences” for WhatsApp and Messenger and visual creation tools for Facebook and Instagram posts. At the all-hands meeting, Zuckerberg and Ahmad Al-Dahle, Meta’s VP of Engineering, Generative AI, presented more details about these projects.


Let’s talk about AI chatbots, or as Meta calls them, AI agents. These chatbots will be equipped with unique personalities and skill sets, ready to assist and entertain users. This area of the consumer market has been gaining significant attention and investment lately, with AI chatbot demand skyrocketing.

One notable player in this field is Character.AI, developed by former Google researchers who contributed to building LaMDA (Language Model for Dialogue Applications).

Character.AI quickly gained over 1.7 million installations within a week of its launch, backed by an impressive $150 million Series A funding led by Andreessen Horowitz (a16z).

Of course, other chatbot apps are competing in this space, ranging from personal AI character development to specialized writing helpers and personal assistants.

Character Ai

Meta plans to introduce its AI agents first on Messenger and WhatsApp, with a long-term vision of expanding their presence across all its applications, including the potential integration with smart glasses—imagine something similar to Meta’s Ray-Ban Stories. With smart glasses, users can interact with AI agents through voice commands.

Picture this: you’re at an airport during a layover, and you can ask the AI agent for recommendations on things to do in the city for a couple of hours. You can even request the agent to respond in specific styles, just like you would with a text-based agent.

Although Ray-Ban Stories are sunglasses not specifically designed for AI chat, Meta is actively working on other technologies in this area, such as Project Aria and projects from its Research Lab.

Meta introduces Ai-Driven Photo Editor for Instagrammers!

But that’s not all! Meta also announced its experiment with AI-driven photo editing for Instagram Stories. Users will be able to modify their own photos for sharing by engaging with a text prompt. The interest in AI photo editors has been soaring, especially after the viral trend of AI avatars last year, which skyrocketed apps like Lensa AI to the top of the App Store. Apps that transform the text into AI-generated photos, like Wonder, have also gained popularity.

Ai Stickers for Messengers

Meta’s plan involves introducing AI stickers in Messenger, which can be generated based on text prompts. Another exciting project, still in the testing phase, aims to allow users to type in a prompt for the desired photo edits before posting on Instagram Stories.

The best part? Thanks to their ad-supported business model, Meta intends to make these tools free for consumers. Many competing apps on the market offer limited AI editing capabilities for free, pushing users to subscribe for full access to all features.

Agents Playground

During the meeting, Meta also unveiled several internal applications of generative AI. One such experiment was an internal-only interface called “agents playground.” Powered by Meta’s extensive language model called LLaMA, this interface allows Meta employees to have conversations with AI agents and provide valuable feedback to enhance the company’s systems.

Meta is also collaborating with MetaGen, which provides APIs for text and image generation models for experimental use and prototyping, and Metamate, an internal productivity assistant that utilizes text prompts to pull information from internal sources and perform various tasks.

Developers can ask Metamate to help find bugs in their products, while others can rely on it to manage their calendars by shifting meetings around.

Meta has confirmed that these innovative consumer-facing tools will be available later this year, likely within the next few months. Zuckerberg expressed his enthusiasm during the presentation, highlighting the incredible breakthroughs in generative AI achieved over the past year.

He emphasized Meta’s unique role in bringing these capabilities to billions of people worldwide, promising to push the boundaries and integrate this technology into all their products.

Final Thoughts

So, hold onto your hats, folks! The future is here, and Meta is leading the way with their exciting AI innovations for WhatsApp, Messenger, and Instagram. Get ready to explore a whole new dimension of possibilities and experiences. It’s time to unleash the power of AI in our everyday lives!

Updated June 13, 2023
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