Linked In Jumps into AI Race. Instagram Follows Behind

  • AUTHOR: editor
  • POSTED ON: June 9, 2023

Every day there’s a new app hopping on the AI bandwagon. This time it is LinkedIn and Instagram. While Linkedin introduced an AI-powered ad tool, Instagram seems to be launching a chatbot. One bonus piece of news: there’s a Twitter clone coming up. Got you hooked? Then continue reading down below to discover the full story.

LinkedIn Steps Up Its AI Game

In an effort to empower advertisers and streamline their creative process, LinkedIn has unveiled a new tool that suggests different variations of ad copy. Leveraging OpenAI models, the tool utilizes data from a marketer’s LinkedIn page and Campaign Manager Settings to generate introductory text options for ads.

Marketers simply input their desired copy into the Campaign Manager’s “introductory text” box and toggle on the “Generate copy suggestions” feature to receive diverse suggestions. While the feature is being tested in North America, LinkedIn plans to expand its functionalities, extend its availability to new regions, and support additional languages soon.

Abhishek Shrivastava, LinkedIn’s VP of Product, emphasized the tool’s potential to enhance creativity and reduce the time spent on day-to-day tasks, allowing marketers to focus on producing memorable campaigns and strengthening their brands.

It’s worth noting that LinkedIn does not explicitly indicate whether the generated text is AI-generated or human-written when utilizing these AI-powered tools.

AI Chatbot On The Horizon For Instagram?

Recent leaks from app researcher Alessandro Paluzzi suggest that Instagram might be developing an AI chatbot. The leaked images reveal that these AI agents could answer user questions and offer advice, with users being able to choose from a selection of 30 different AI personalities. Furthermore, the chatbot might assist users in composing messages.

While other social platforms have also explored the implementation of AI chatbots, their results have been mixed. Snapchat’s initial foray into the chatbot realm, powered by OpenAI’s GPT technology, encountered issues due to a lack of appropriate age-gating features.

Consequently, a reporter using a registered teenage account received advice on masking the scent of alcohol and weed and creating an ambience for intimate encounters. Snapchat’s recently launched paywalled feature, My AI Snaps, which enables the AI to send AI-generated images, also faced challenges during its launch.

Details regarding the AI tools that Instagram might employ for its chatbot remain unclear. However, Meta, Instagram’s parent company, has integrated generative AI tools into various aspects of its business, such as advertising sales. In May, Meta introduced AI Sandbox, enabling advertisers to create alternative versions of ads, including background images and image cropping. The company also unveiled its proprietary AI coding tool called CodeCompose, although it remains unavailable to the public.

Rumored Twitter Competitor And Microblogging Site Under Meta’s Umbrella

In addition to potential developments in the AI chatbot space, Instagram is rumored to be working on a text-based app as a competitor to Twitter. Leaked information suggests that the stand-alone app, codenamed Barcelona, will integrate with Instagram. Users will retain their Instagram verification and handles, and their followers will be notified to connect with them on the upcoming platform. Meta’s text-based app is set to be decentralized and interoperable with Mastodon, which utilizes the ActivityPub protocol.

Meta intends to onboard prominent public figures, such as athletes, actors, producers, showrunners, and comedians, to gain early access to the platform. While acknowledging that competitors like Mastodon and Bluesky led the race to build the next Twitter, Meta highlights its advantage of having billions of users across its family of apps, including Instagram, Facebook, WhatsApp, and Messenger.

The new decentralized app, referred to as P92 or Barcelona, will share Instagram’s community guidelines. Users can log in with their Instagram credentials, and features such as blocks, hidden words, two-factor authentication, and spam reporting will be present from the start. Text posts will be limited to 500 characters, and users can also upload photos, links, and videos up to five minutes long. Similar to Twitter, users will have a feed where they can engage with content through likes, replies, and reposts.

As the market awaits alternatives to Twitter, some users may exhibit fatigue from continuously creating new accounts on various platforms. Like any other company, Meta has experienced mixed results with the release of new apps and experiences. Over the years, they have sunsetted products such as the anonymous teen app tbh, the Cameo-like app Super, the Nextdoor clone Neighborhoods, the couples app Tuned, the student-focused social network Campus, the video dating service Sparked, and more.

Final Thoughts

In the world of social media, LinkedIn and Instagram are embracing the power of artificial intelligence (AI). LinkedIn introduces an AI tool for generating ad copy variations, streamlining the creative process for advertisers.

Meanwhile, Instagram is rumored to be developing an AI chatbot and working on a text-based app to compete with Twitter. Meta, the parent company of Instagram, plans to leverage its user base to gain an advantage.

While these initiatives hold promise, previous experiences with AI chatbots and new app releases have been mixed. The future of social media and AI integration remains dynamic and dependent on user reception and demands.

Updated June 9, 2023
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