Elon Musk, part-time Tesla CEO and full-time comedian or lover of dumb jokes tweeted that he is reducing the Tesla Model S price to $69,420. 

The automaker said that the “gauntlet has been thrown down”, which possibly hints at the Lucid Motors who’s coming with its luxury electric

sedan, the Lucid Air, which would begin at $77,400. This version will probably have a 480 horsepower and a range of approximately 406 miles, and that too, on a single charge.  That’s like, four miles more than the Model S Long Range Plus to which the US Environmental Protection Agency gave a rating of 402 miles.

Although the difference is close to none, Musk is making it obvious that he’s keeping scores. Lucid Motors is interestingly run by Peter Rawlinson, who is the former lead engineer who worked on the Model S. The rivalry seemingly stands.

A day before the unveiling of the Air, Musk claimed on Twitter that Rawlinson had nothing to do with Model S. Rawlinson, on the other hand, he said that his goal is to “surpass his last one, the Model S”.

Musk is truly juvenile, like, he seriously reduced the price of Model S just to compete with the Lucid Air. Actually, come to think of it, it shows how insecure he is with his own production.

Back in 2018, he had announced that he’ll be making Tesla private at a $420 a share to secure the funding.

However, we can’t deny that the Model S is going through a bit of a rough patch. Tesla, in fact, has started putting more focus on Model 3 and Model Y as they’re more market-driven. In the last quarter, Tesla had delivered 15,200 units of Model S and Model X, which is down 17,400 from last year’s numbers.