As we have all become nature's biggest fools in 2020, Google has decided that everyone should skip April Fools this year. The pandemic has caused numerous deaths, illnesses and mass panic so pranks would definitely come off as insensitive.
Business Insider has acquired a copy of the tech company’s email that suggests that their popular April Fools’ Day pranks should be called off officially. "Under normal circumstances April Fool's [sic] is a Google tradition and a time to celebrate what makes us an unconventional company," Google Head of Marketing Lorraine Twohill wrote in an internal email. "This year, we're going to take the year off from that tradition out of respect for all those fighting the COVID-19 pandemic.
Our highest goal right now is to be helpful to people, so let's save the jokes for next April, which will undoubtedly be a whole lot brighter than this one,” she wrote.
The email sent by Twohill has declared a temporary end to not just the large scale pranks but also small in-department jokes that the company is known for playing. Right now, more than half of a million people have confirmed cases of coronavirus pandemic and many have lost their lives to it. The United States has more cases than China and Italy and the economy is in shambles as people can barely afford to pay their bills.
We think that other brands should also follow Google’s lead and cancel April Fools this year or call it off until next year. We hope we get past this crisis soon and never take any other celebration for granted.