The movie industry was one of the many industries that faced a sabbatical due to the novel Coronavirus. Amidst the pandemic, Walmart has announced that it will be converting its parking lots into pop-up Drive-in theaters to help the struggling industry. Approximately 160 of its parking lots across America will be turned into drive-ins.

These theaters are set to open in early August and may stay this way till October. This idea is essentially backed by Tribeca Enterprise which is a company that stands behind the Tribeca Film Festival. This company recently launched a series that accumulates and brings music, films and sporting events from all over the world.

Walmart has not disclosed whether there’s a fee or commission that must be paid to attend the screening. Considering that movie theaters make a good amount of money through concessions, it isn’t surprising to know that Walmart will be following the same ritual.

There’s no denying that the movie theaters have suffered a lot financially during this pandemic. Chains like AMC and Regal are actually trying to compensate for the loss by bringing back and playing blockbusters. However, the struggle seems to continue since major movies like Mulan and Tenet keep getting delayed.

Let’s see how this drive-in theater strategy plays out.