The Ugly Truth Behind Companies Posing as Allies

  • AUTHOR: isbah
  • POSTED ON: June 18, 2020

At the Crisis Text Line, employees tried to notify the board of the systemic racial injustice in their company. However, the response was not what they had expected as the company tried to ignore them so they had to disclose the matter on Twitter.


The employee who raised the matter at Crisis Text Line did not want her name to be disclosed so we would refer to her as Jo. After the murder of Ahmaud Arbery, Jo released a statement about the incident as she serves as a social media coordinator. However, her white boss was not on the same page.

Source: The Verge

The company is 42 percent nonwhite and most of them identified with the racial justice in the society. However, when they decided to post about this, the boss said, “I think I just want to know why we would post this. There are triggering things each day.”


Apparently, talking about racism and how it affects all non-white people is more triggering to Jo’s white boss than actual incidents of racism.


Jo designed a Twitter post saying, “Racism isn’t just a mental health issue, it’s a moral one. So are institutions that uphold racist practices. Our Crisis Counselors are here to support you and your communities. Text SHARE to 741741.” Her boss refused to send out this message and said that it “slammed the police”, dismissing Jo’s emotions by asking her to take the day off to “process her anger”.


Now, this is a company that aims to improve the mental health problems of the society and has received endorsements from Prince Harry and Meghan Markle too. However, Jo says that working at this company itself is quite challenging for mental health.


These are the harsh realities of all the companies that try to paint themselves as allies just for the sake of present aesthetic. Their performative activism earns them a few likes, shares, and verbal accolades from people who fail to recognize how these very companies contribute to racism and all the after-effects. They do not talk about problems because they care, they do so to serve a purpose in the structure of capitalism that then provides benefits to them.


Updated June 18, 2020
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