Nike, a sportswear brand that is not afraid of making bold statements and raising its voice against societal injustice, has done it again!
In an exclusive and strikingly humane ad, Nike has spoken about the moral complacency we’re all victims of. It has used the platform to urge people to stand up against the inequality that exists in America. It has asked Americans to stop allowing the growing intolerance.
After the brutal murder of George Floyd by a police officer, people have come to the streets to protest against racism and police brutality. These protests have gone international as racism is something that exists worldwide. The current events have led to the discussion on slavery and the modern notions that ideate from it. Experts of black studies argue that slavery isn’t abolished, but it is reformed – a powerful statement to make in the 21st century since we all believe that we’ve evolved.
The death of George Floyd had truly hit us hard because it resonates with the black community. The tragedy is their daily life, and they’re sick of it. Hence, people have realized the growing significance of the Black Lives Matter movement. It’s about time every person not only supports the black community and this movement but also becomes anti-racist.
In this beautiful ad, Nike has asked us to do the same. The video has a soft piano tune playing in the pitch-black background and white-colored text on display containing strong messages. The video also begins with a spin on Nike’s slogan “Just Do It.”
Source: Marketing Week
"For once, don't do it. Don't pretend there's not a problem in America. Don't turn your back on racism. Don't accept innocent lives being taken from us. Don't make any more excuses. Don't think this doesn't affect you. Don't sit back and be silent. Don't think you can't be part of the change. Let's all be part of the change." – The ad reads.
The campaign is run with the hashtag #UntilWeAllWin through which Nike urges people to fight and stand tall against racism, or be strong allies in this movement and support fellow brothers and sisters for the sake of humanity and basic decency.
This bold Nike ad is a powerful statement made by any brand in recent times!