The rising racism in America forced Nike to say this
time “JUST DON’T DO IT!”
Nike takes a stand against racism with a twist in its
infamous catchphrase “Just do it”. In a new video campaign focusing on the
rising police brutalities against people of color in America, they implored people
to just “Don’t Do It.”
On Friday evening, Nike uploaded a video on its social media
accounts with a thought-provoking message stating “For once, Don’t Do It,” a
creative display with its iconic slogan recognized around the world.
The message reads:
“For once, Don’t Do It. Don’t pretend
there’s not a problem in America. Don’t turn your back on racism. Don’t accept
innocent lives being taken from us. Don’t make any more excuses. Don’t think it
doesn’t affect you. Don’t sit back and be silent. Don’t think you can’t be part
of the change. Let’s all be part of the change.”
Nike’s rival brand Adidas also retweeted the video, a rare
display of solidarity, with a caption that says, “Together is how we move forward. Together is how we make change.”
It’s not the first time that the brand has used this slogan
to raise any social issue!
In September 2018, Nike got tremendous response from people
around the world with its advertising campaign featuring US Football player and
activist Colin Kaepernick, criticized for kneeling during the US national
anthem at games in protest against racism.