CrossFit’s CEO has resigned after he offended the massed by making crude remarks about the murder of George Floyd and all the protests that followed it.

Greg Glassman was forced to resign because the remarks resulted in athletes, gyms and multiple sportswear firms cutting ties with his $4B brand.

He said that he was aware of the “rift” he caused in the community and would soon resign. 

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If you’re not aware, CrossFit is a branded exercise corporation that promotes high-intensity workouts.

So, what happened?

Basically, a public health department in the US said that racism was a public health issue and should be treated immediately. In response, Greg Glassman tweeted on Saturday night, saying “It’s FLOYD-19” which was a clear reference to COVID-19.

However, he didn't just stop there. He said, "Your failed model quarantined us and now you're going to model a solution to racism? George Floyd's brutal murder sparked riots nationally.”

After this, multiple people started questioning the credibility of CrossFit and he called an affiliate “delusional” because they asked why his company was silent on the matter.

Even before this, during a Zoom call with the gym owners, Mr. Glassman reportedly said, “We're not mourning for George Floyd - I don't think me or any of my staff are. Can you tell me why I should mourn for him? Other than that it's the white thing to do.”

The new CEO Dave Castro has taken charge and said, “CrossFit is a community - one that is global, diverse, and tough. Our community is hurt, though. Our shared bond brings together millions of people with differing opinions, viewpoints, and experiences.”