When you opened YouTube today to stream another video, did you notice something interesting? Was anything different? Well, from 1st February, the company has decided to change its logo in order to pay its respect to something important. Very important.
You must be surprised to know that companies around the globe rarely change their logo unless it’s absolutely critical. So, why exactly do you think YouTube changed it? What could be so important? And is it a permanent change? Let’s find out!
Basically, YouTube came up with a new look on Monday and left people wondering why. But if you look closely, you wouldn’t have to wonder for too long. The change has been made for a reason.
It’s essential to understand that logos are important and every detail is responsible for indicating the values and goals of company. YouTube has added three new alphabets to the circle “B, H, M”, and they’re all in colors orange, red, and blue respectively. Also, the company waited till the 1st of February to make the change – indicating that it’s for something important.
Well, if it still hasn’t hit you – it’s for the Black History Month. This will be celebrated throughout the month of February in USA and Canada. The annual observance will also be noticed in Ireland, United Kingdom, and the Netherlands. However, that happens in the month of October and not February.
It’s so wonderful to see such a huge company make such a strong and equally important statement, and that it will continue to make it for the next 28 days. During these days, the company intends to celebrate Black culture, its excellence, and its great voices.
You may not be able to see these changes if you belong to the other parts of the world, though.
Who made this logo? It was a Brazilian artist Leandro Assis who came up with this logo along with the banner design to celebrate the month. He has also worked with other brands in the past like Apple, Disney, and Nike. He is fond of using bold colors as well as unique lettering – it’s like his niche.
The idea is to embrace and learn from the message. We must understand and value the power of diversity and that, just because something is different, doesn’t mean it is inferior or something to be afraid or wary of.
In the typography, you can see the hair of Black people is shown in orange and the icon of the dancing guy along with the rhythm is designed in red. Furthermore, the blue color is there to highlight and elevate the beauty of the skin tones. These three colors are meant to magnify the power of BHM.
You should know that Leandro is known for extending support to the Black culture as well as the LGBTQ+ community, and has a bold palate that enhances his talents and craft.
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Anyway, hope you understood the design explained above of the BHM on YouTube logo, created by the Brazilian-based artist Leandro Assis’. The meaning of the design behind it – ‘BHM’ logo – is the Black History Month.