Delicious took the fast-food chain to bankruptcy!
Ever seen an alcoholic, grown-up and misogynist
character promoting a fast-food chain? Well, you will now!
You probably haven’t heard of a fast-food chain
(with a similar menu to Arbys) that once had 500+ restaurants back in the 1980s.
Now, it has eight only, all thanks to their awful marketing campaigns and
This particular case is the best fit of a class of
‘Commercial that killed a fast-food chain’.
Vlogbrothers made a perfect video explaining how a
single marketing campaign kicks them out of their business! First off, they
don’t even have a target audience, the only audience who would watch such
commercials would be grown-up adults who don’t really like chicken and kids
around in the restaurant.
They even created a mascot who embodied the same
emotional sentiments, Mr. Delicious, and because of that, the food-chain went
Check out the video to witness yourself.