On Monday, Disney announced that it will be releasing all nine films of the Star Wars Saga on Disney Plus on May 4th. To mark the occasion, the company asked the fans to share their favorite memory related to Star Wars and it might be featured “somewhere special”. However, in a follow-up tweet, it suggested that the content posted with #MayThe4th could be used by Disney however they want.
Source: The Verge
Disney is known among the consumers for its shady copyright policies but even by those standards, the statement made little sense. Many Twitter users pointed out that Disney was claiming everyone’s tweets with #MayThe4th as its own and the company clearly wants to use the content for free.
If you are confused as to why legal experts are getting involved in this, you should know that companies cannot claim content from private users as their own. You can not read a contract, but you have to know it exists for it to apply to you. So it wouldn’t work that way,” says Aaron.
If Disney owned Twitter, a deal that almost happened, then it would have the authority to make the users sign any such agreement. However, it operates as an outside party on the social media site and therefore, cannot use any content from Twitter.
The Disney Plus account tweeted again after a few hours later, significantly narrowing down its claim. “The above legal language applies ONLY to replies to this tweet using #MayThe4th and mentioning @DisneyPlus,” it said.