The last two weeks on YouTube have been crazzzyy, to say the least. YouTube community has been rife with gossip, drama and piping hot tea; basically everything that satiates our craving for some serious drama. And us being us, we have been fully invested in everything that went down from A to Z. And luckily for you, we are here to spill the entire tea for you. So brace yourselves and get yourself a hot cup of tea, because boy o boy, it’s going to be a fun ride from here on out! 😉
Tati vs James Charles
Tati and James had basically been long-standing friends for years now, which recently came under attack when James posted a Snapchat story sponsored by Sugarbear Hair, promoting one of their new pills that help individuals to sleep better. Here is where the tension blossomed among himself and Tati. So Tati’s brand Halo Beauty is a direct competitor of Sugarbear Hair, through which she sells multivitamins that support healthy hair, skin and nails. Following the release of that Snap post, Tati was clearly offended at how blatantly James had disregarded their friendship and showed no loyalty to their friendship or her brand. Quickly, the whole fiasco got out of hand with each party posting a YouTube response video. Things quickly escalated when Tati called James out for being a sexual predator also, among various other things, in her video, saying that he swayed straight men into thinking that they are bi or homo.
And, well, as you can imagine, people were furious with James after that expose. And by that, we mean furious with a capital F!
Obviously James was going to reply in some way too. So, his first response was to post an apology video intended for ‘mom’ aka Tati, basically telling her how sorry he was for hurting her and her brand in that way.
But as you all may know, the fire doesn’t die down on the internet so easily. The fire that Tati had started kept gaining momentum in the online world; people began taking sides – there was team James and team Tati – and both sides were getting trolled and hated on to the extreme.
Seeing how badly things had gotten out of control, Tati made another video requesting everyone on the internet to stop this thing in its tracks. But by this time, James was not ready to have any of it. He made a comeback, made an amazing flipping video in which he cleared the entire air and his side of the story, showing how he was being misportrayed and maligned by all the parties involved, including Tati and Jeffree Star. He spoke clear and outright facts, showing all the ‘receipts’ of how everything actually went down.
Shortly after, James began gaining back his lost followers, and Tati is still on a hiatus from YouTube, to reflect and gain perspective on everything that has gone down on YouTube and in the beauty community in the last few days.